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There’s no denying that almost everything about our society has changed drastically in recent months, and that includes how businesses market themselves to consumers. Every business has had to alter how they serve their customers as well. Taking those factors into account, here are a few ideas for helping your business grow throughout these uncertain times.
Go Contactless
While most areas still enforce lockdowns that prevent businesses from operating, some businesses can open as long as they amend how they serve customers. Implementing rules that require face masks, hand sanitizing, and social distancing has been a challenge for many businesses. It has been an evolving process that many business leaders have yet to master. If your business can perfect a contactless service option, you’ll provide something unique that your competitors may not be offering yet. You can use your contactless customer service option as a selling point in your marketing campaigns to gain a larger share of the market.
Customize Customer Services
Providing a more personalized service to each of your customers will boost overall satisfaction, leading to a strong decrease in customer churn. In fact, those satisfied customers will encourage their friends and co-workers to visit your business to experience that customized service. By using a firm that looks at how consumers interact with your type of business, you can meet their expectations with services that seem personalized to each individual. For example, an attorney with a private practice can learn more about what people expect from him by examining law firm marketing case studies. That information can be used to refine how clients are treated during and after the primary services have been rendered.
Partner With Related Businesses
You can also expand your business’ growth by partnering with other businesses in your community. For example, if you’re a divorce attorney, you can offer a small discount for clients of a nearby estate planning attorney. In exchange, that estate planning attorney would offer rebates to the clients you refer to them. This type of partnership will help both businesses build up their client base while saving money on marketing campaigns. Since you’re working together in this respect, you can share advertising costs or you can double up on the ads you do publish to expand your overall reach. Consumers tend to view marketing partnerships as endorsements. If they’re loyal to the brand with which your business is partnering, they’ll be more likely to give your business a chance. Through association, your business can earn greater consumer credibility. The reverse will be true of the business with which you partner.
Encourage Customer Reviews
The power of customer reviews cannot be underestimated in the digital age. Before buying a new or unfamiliar product, one of the first things the average consumer will do is to look at the reviews for that product or brand online. If they have trouble finding reviews, they will be less likely to take a chance on that company’s products or services. For this reason, it’s in your best interests to go out of your way to ask customers to leave reviews on your site, on your Facebook page, or on other external review sites. You can encourage your customers further by offering a small discount to customers who do leave a review, although you should avoid suggesting that the review be positive. Instead, ask for an honest review and trust that your customer service quality will encourage positive reviews.
Boost Online Engagement
While advertising and marketing have changed in recent years to focus less on the hard sell, there are still some traditional advertising tenets that hold true. For example, repetition is still vital to an effective sales campaign. In the social media world, that means making sure your brand’s name is repeated consistently through original posts, comments, and replies to your followers. The more you engage with your followers, the more your brand’s name will be seen by users reading your comment sections. This will work as a form of low-key advertising, while you develop meaningful relationships with your customers and online followers.
While we are facing the unfortunate economic consequences that go along with a pandemic, there are some ways you can put a positive spin on things. This is the ideal time to try our more marketing ideas, using your own creativity and ingenuity to market your business in new ways. This can help you create a new path for your business, allowing you to build trust and interest among consumers throughout the world.
