Turning your reality into a virtual playground through digital immersion will soon be the norm in marketing and advertising, and I couldn't be more excited. We have seen it done at the Olympics on a grand scale, and we have seen it used for the Oscars, but now this...
In the contemporary business environment, brand name and taglines have become more important than the product or service itself. Without a distinct brand identity which sticks with the target audience along with a succinct tagline which defines the brand, the business...
Over the past couple of centuries, the human society has made considerable progress which has improved the living standards. From healthcare to the food industry, society continues to progress due to scientific research and developments. In the last couple of decades,...
Did You know? In iOS 11+, Apple's photo app which is what it comes with, you can just put your phone over any print or digital marketing material ( ie QR Code Business Card ) and it will automatically prompt you if you'd like to visit the URL. And you can press it...
Learn how to rank a brand's performance, and perform your own brand audit. Doing so will help you uncover a brand's perception challenges and help you understand your brand's market reach, and help you to gauge how well a brand is performing in comparison to its...
Source: http://bestbrandawards.com/winners ElephantMark wins two Runners-Up Awards for Best Brand Awards 2018! We were happy to participate, and wish to extend congratulations to all of the BBA winners.
Founded on the idea that all brands have the potential to reach their goals and audiences with the right strategy and know-how, we’re proud to say that the work we do for our clients stands out. That’s why we’re excited to be recognized by Clutch in their recent press...
JENN-AIR REBRAND by 45 Irving Chicago based 45 Irving came up with a new re-brand for JENN-AIR a luxury home appliance manufacturer. This video and campaign, and brand direction are wildly different than anything they were conservatively doing before. Is it bonkers?...
A collection of inspired top brewery labels and recent brewery branding works.
RED Hydrogen One Smartphone offers a holographic display and its set to release before the summer. Besides that, it is said to have a cutting-edge camera as the manufacturer makes high-end cameras already. Just one of those new pieces of tech to watch in 2018.
PRxPR is working on restoring power, providing clean water, working on agriculture grants, helping the orphanages, and helping those who are hardest hit. We were proud to support the web development by Bowst an NH based Agency for this good cause.
Do you know if your logo, brand mark, wordmark, or trademark is being infringed upon? Do you know if your brand identity is too similar to others? Find out now and avoid an IP pitfall today.
Check out some of this great title work for The Shannara Chronicles Titles by Huge Designs.
Did I miss something, did I just come late to the party. Elon Musk in his gloriously inventive and absolutely insane glory came up with this marketing ploy, or rather a great way to say that he's invented the first Tesla Roadster sports car that's odometer will never...
Improve Your Website’s Performance and Page Score. Load your website faster on WordPress. Every second of load time will cost you money and exponentially increase your website’s bounce rates, and cart abandonment.
Source:Ad Age - Commercial by Droga5 Agency. Agency: Droga5 Our favorite ad of the night was by Droga5, the Australian Tourism advertisement for the fake movie Crocodile Dundee. Ironically, this movie would sell maybe they should make it. What was your favorite spot...
Why should you update your brand’s strategy?
If you’re asking yourself this question you should probably consider the potential branding challenges that your existing organization or business could be facing.
Have you run into the challenge that your brand is too similarly named or looking to similar to other companies in your space that you need to differentiate your brand from?
Do we really have the technology to convert deserts into green lands to fight deforestation, and to grow new produce? There is a new story about a Chinese paste that’s being used to grow soil, and it sounds like its straight out of the book “The Martian.”
We’re living in a surreal time, where campaigns are being waged left and right over issues that all Americans care about. One thing I always never took for granted though was standing at attention in the honor of those that defended our flag.
Well, watch-out Kevin James, there’s a new Sheriff in town. Segway is up to something straight out of Robocop albeit a little more friendly. Meet Autonomous Response VIA IoT, Segway’s Robot Guard of the future. This debuted at this years CES, and you can find out more about that here.
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