If you are a managed service provider, you know that marketing is an important part of your business. You want to stand out from the competition by being unique and having a strong brand identity. But how can you do this? Thankfully, these tools are exactly what you need to market yourself better to other companies for growth.
Optimize Your Content for SEO
As you know, you need to have keywords in your content for search engines. So, you want to make sure that you are using the right ones and optimizing them correctly.
For example, you can use Google Trends as a tool for finding out what words people are searching for most. This way you, will be able to use these words in your content.
You can also use Google’s Keyword Planner to help you figure out the keywords that you should include in your blog posts and on social media sites, like Facebook or Twitter, as well as how often you need to post them for optimal results.
Then, you want to make sure that you are putting these words into a catchy title. The first step you can take is to go through this list of best practices for writing titles and make sure that you are following them as well as you can.
Once you have a great title, you will want to make it easy for people to share your posts on their favorite social media sites, like Facebook or Twitter, by including the right hashtags.
For example, you can put ‘Twitter’ in brackets at the end of your title to make it easy for people to find you through this site. Then you want to use tools like Hashtagify or Twubs that will tell you which hashtags are currently trending on Twitter so you know what words you should be using here as well.
Use Visuals for More Shares
Another way you can make sure you are sharing your content on social media sites is to use images. It will be easy to see why this works because posts with an image get 94% more total views than those without! Companies that value your services will be much more likely to share your posts if you include a relevant image.
You can find free images you can use on sites like Pixabay and Unsplash, or you could take your own with the help of something like Photoshop Express.
Build an Email List
Another way you can grow your business is by building up a mailing list. By having this, you will make it easy for potential clients to contact you if they are interested in what you have to offer.
One thing you could do is use the free version of Mailchimp as this tool has lots of features you can use. You will be able to create an email list with those who give you their permission, and you can send them emails as often as you like.
You could also try other providers if you want more features, such as sending up to 12000 emails per month for free or creating newsletters that you can store on your own website so that you don’t have to rely on third-party services.
Once you get your email list set up, you can use it for sharing other content you create as well, like blog posts or videos. This will make sure that you are constantly promoting yourself and helping you grow even more.
Have a Professional Marketing Toolkit
Having a marketing toolkit will make it easy for you to create all of the content you need in one place. There are companies, such as Technology Marketing Toolkit, Inc., that provide amazing toolkits that feature templates, campaigns, checklists, and other important resources you can use to help you implement your marketing easily.
Other companies, like Hubspot, allow you to access other features, like email campaigns and landing pages, that you can create easily with their drag-and-drop builder, all on a single platform.
With such, you can save time as you won’t have to go hunting around for the tools you need to create a great marketing campaign.
There are many ways you can improve your marketing strategy. As an MSP, all you may need is to follow the tips above to make your marketing more effective and grow your business quickly!