Our passion is in helping to create brands from the ground up. We’ve worked with a wide variety of businesses from start-ups to Fortune 500s creating unique branding systems.
We’re a Branding Agency that Takes the Mystery out of the Brand Naming Process
By starting each project by defining the creative brief challenges, objectives, audiences, and tone for a start-up or an existing business we can come up with unique names that can be domain ready and trademarkable.
Identity Design is Our Passion
Designing an identity and making it come to life in a unique way requires creating a concept that can change ones emotional perception of what they are looking at to the creator’s desired emotional response. Sometimes that comes from understanding context, environment, and history, and other times it’s about trying to make a person see what you see and feel what you want them to feel and what has been defined in the creative brief as the messaging goals.
To the left, we updated the brand ID for Jewish Vocational Services by finding a simplifying the brand into an all-encompassing solution for many brands within the JVS organization.
Everything Designed Has Rules.
Brands have Brand Style Guides also known as Brand Manuals
By providing clear guidelines on how a mark can be used in various layouts, media, and on what backgrounds it can be placed in we create order. When we define how a brand sounds, what words can best describe it, and how photography and typography should look when associated with it you get a context of that brand. And lastly, when we craft brand templates for specific media items that will be reused later we define the brand.