Dunkin Donuts Rebranding to Dunkin’
Dunkin Donuts Rebranding to Dunkin’ Dunkin’ Donuts just renamed, and rebranded after the success of the popular campaign “America Runs on Dunkin’.” It’s not every day a company that is over 70 years old simplifies its brand name, but what’s really confusing is...
Why Brand Naming & Taglines Matter?
In the contemporary business environment, brand name and taglines have become more important than the product or service itself. Without a distinct brand identity which sticks with the target audience along with a succinct tagline which defines the brand, the business...
A QR Code Business Card Still Works
Did You know? In iOS 11+, Apple’s photo app which is what it comes with, you can just put your phone over any print or digital marketing material ( ie QR Code Business Card ) and it will automatically prompt you if you’d like to visit the URL. And you can...
Rank a Brand’s Performance & Perform a Brand Audit
Learn how to rank a brand’s performance, and perform your own brand audit. Doing so will help you uncover a brand’s perception challenges and help you understand your brand’s market reach, and help you to gauge how well a brand is performing in...
Jenn-Air Rebrand or shall I say Revolt
Advertising Branding Futurism JENN-AIR REBRAND by 45 Irving Chicago based 45 Irving came up with a new re-brand for JENN-AIR a luxury home appliance manufacturer. This video and campaign, and brand direction are wildly different than anything they were conservatively...
