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You want your business to succeed, you really do. But you don’t know where to start or what you should be doing. You’re not alone! Marketing can seem like a daunting task that you don’t have time for, but it doesn’t have to be that way. In this article, you’ll find some simple but effective marketing tips that will help you get started and keep you on the right track.
We all know you need to make sales in order for your business to grow, but you might be wondering how you can optimize them. One of the best ways you can do this is by prioritizing conversions. Conversions are completed actions on a website that result in money being made or data collected. For example, you could have your website visitors click on a button to take them to the checkout page, or you could ask for their email address. Both of these are conversions that will help you make money even if they don’t result in an immediate sale.
The reason you want to prioritize conversions is that you need all the data you can get about who you’re marketing to, and you want them to become your customers. Once you have their email address, you can send follow-up messages that will remind them of you when you have a new sale. You can also add them to your mailing list for future promotions. Conversions will help you prioritize sales because you’ll know you’re talking to people who are interested in your product, and you can tailor the messages you send to them accordingly.
Create a memorable message
One of the best ways you can market your business is by creating a message that people will remember. Whether you’re planning on putting up an ad or having someone mention you at their dinner party, you want to make sure the message is something your audience will recall when they need the service you provide. For example, as part of your product launch plan, you could develop a catchy catchphrase to promote yourself or create an ad that people will talk about and share with others. Think of it this way: there are hundreds of thousands of businesses out there, but how many of them do you actually remember? You might be able to recall a handful at best. What do you think would make your customers remember you when there are so many other businesses out there competing for their attention and money?
Another way you can market your business is by building up a bit of excitement beforehand. You don’t want people to just hear about you once and never think about you again, you want them to crave what you have and be looking forward to it. The easiest way you can create this kind of excitement is by sending out teaser messages that you can then follow up with. For example, you could send an email that says that you’re going to be having a sale soon and they should keep checking back for more details, or you can promise your followers that you’ll be releasing a new product soon. There are many ways you can tease your audience, but you want to do it in a way that will make them excited without giving too much away.
We all know why you need to be active on major social media sites, like Facebook, Twitter, and Instagram. But you might not realize that it’s just as important for you to have a presence on other platforms too. The best way to see what other social media sites you should be on is to search for your competitors. Look at the ones they’re using, and find something you can do better or differently that will make you stand out in a good way. You could even ask your followers if there’s somewhere else you should consider being active, like Reddit for example. It doesn’t matter where you decide to be active; you just want people to see you.
For example, if you run a restaurant and your city has multiple food trucks that are popular, you don’t necessarily need to get on every social media site, but you do want to make sure you have some kind of presence somewhere. This way, you can reach as many potential customers as you can.
Marketing might seem like a daunting task for you, but you just need to remember that you should be creative with your approach. If you follow these tips, you should see an increase in sales without too much of a fuss on your part!