Chobani 2017 Brand Update

I have to say out of the most memorable updates of 2017 was Chobani’s re-branding. It definitely deserves the attention it’s getting. They did an amazing job and bringing a more friendly, warm serif typeface to represent the brand and its palette. It’s also a stark change from its modern/bright palette they had prior which I felt was a bit cold and an attempt at being too young and trendy.

What is your favorite brand update, or Brand ID from 2017 in any industry?

Find out more about Chobani’s brand update and more like it from our friends over at BrandNew UnderConsideration

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