Chobani 2017 Brand Update
I have to say out of the most memorable updates of 2017 was Chobani’s re-branding. It definitely deserves the attention it’s getting. They did an amazing job and bringing a more friendly, warm serif typeface to represent the brand and its palette. It’s also a stark change from its modern/bright palette they had prior which I felt was a bit cold and an attempt at being too young and trendy.