Maguire Brewery Design

A conceptual brewery branding presentation to inspire
Brewery’s to give ElephantMark a shot to brand their
next great brew.

During 2014 ElephantMark conceptually crafted a unique poster study for the Maguire Family Crest. This family crest poster and illustration design lead us to just playfully coming up with some conceptual branding assignments we always wanted to do. Including Wine Label Design & Brewery Label Design. Using our knowledge of the Maguire Family History and its connection to Fermanagh County we conceived a unique brewery brand.


Joseph Maguire,
Art Director


Brand Naming
Brand Identity Design
Art Direction

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Conceptual Mock-up of the Maguire Brewery Branding Bottle.

Brewery Branding, brewery logo, brewery marketing, brewery design, Maguire brewery, maguire family crest brewery, maguire beer, maguire beer label

Conceptual Marketing Campaign.

Maguire Family Crest Poster That Started The Entire Idea

Basically, this poster was the root of this entire project. I was studying the Maguire Family Crest, which I illustrated and re-crafted in a more embellished way. Historically speaking the Maguire family’s history is rich with wars, and King’s and even betrayal by English Lords, and cunning characters like Hugh Maguire who had his own bard tell his tales of being one of the last lords of Northern Ireland.

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The Crest Was Eventually Used for the McCaffrey Family Crest (A Sect of the Maguire Family)

Working with the publisher and historian Digging the Past, we provided a unique book cover for the McCaffrey Family Crest which is a sect of the Maguire family. Basically, the families are ancestrally literally miles apart from one and the other in Fermanagh county.  What makes this origin so interesting is that they ended up working together throughout history, and then I ended up having a client who happened to be a McCaffrey in my own lifetime.  History is a blessing and it works in mysterious ways.

Brewery branding

We would be honored to work with any brewery to assist in crafting a unique marketing strategy. We have some of the most talented illustrators in-house and that we have worked with. We can come with something totally unique and with our experience of working for clients such as Heineken, Puma, and others we can help craft a holistic brand strategy to the web, social print, marketing, and packaging.

9 + 1 =

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Julia Meitov Hersey
Julia Meitov Hersey
The ElephantMark team did a fantastic job on the new website for our small theatre company. Working with a limited (nonprofit) budget, they designed a very simple yet elegant site that met all of our criteria, including online registration, slide shows, and social media integration. Our own photos and copy were used creatively to save money on stock images, etc. Everything was done on time and on budget, and communication could not be smoother. Excellent work, ElephantMark!
Jason Rothe
Jason Rothe
Great company to work with! Very professional and prompt, highly recommended for all kinds of design work. Joe and his team developed fresh designs for our logo, web site, and marketing material that is better than any other company in our field. I am a bit particular and often like to be involved so patience is key for me. Joe’s patience is a miracle as he stays committed to the very end. Our website/database project involved integrating many layers of our website, course registrations, shopping cart and in house database. We faced many technical challenges but Joe always figured out a solution. I highly recommend working with Joe and his fantastic ElephantMark team.
Tammy McGregor
Tammy McGregor
Joseph & Ksenia worked extremely hard to to ensure we had the logo we had envisioned. They went above & beyond and we are very happy with the final results of our branding. They never quit until we were 100% ecstatic with what they created. This is the second business I had Joseph & Ksenia design my logo and the first business still carries the same logo and to this day, I still LOVE IT!
Olga Burenina
Olga Burenina
Great service! Fast and professional. Highly recommend!
Michele Axt
Michele Axt
Joe and his team really work to understand every client's vision. From creative briefs through logo design, branding and site development, the client's voice is heard and executed with precision.
Irina Morgunova
Irina Morgunova
Susan Wu
Susan Wu
Matt Woolhouse
Matt Woolhouse

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