Challenge:
In 2009 C-SPAN’s Video Library looked to overhaul their website and brand identity presence. ElephantMark worked with another agency who handled the interactive presence while ElephantMark focused solely on solving the Brand Identity Design for the C-SPAN Video Library.
Solution:
We created a rewind symbol that helped integrate the prior brand identity for C-SPAN and refreshed it with function-focused brand symbol to communicate the functional purpose of the C-SPAN video library.
