FITNESS BRANDING

REVELGYM

We crafted a new corporate identity design for a fitness branding client it required naming, identity design, and art direction.

During 2017, ElephantMark was tasked with a creating a unique Branding system for a revolutionary fitness experience. We provided Naming, Brand Identity Design, Art Direction and more.

Team

Joseph Maguire,
Art Director

Ksenia Maguire,
Strategy

Michele Axt,
Copywriting

Categories

Brand Naming
Brand Identity Design
Brand Style Guide
Art Direction

 

Fitness Branding

We provided RevelGym a unique look and feel, as well as several prototype designs for posters, and marketing collateral.

 

 

Brand Naming

We created several unique names and researched domain name availability and ultimately assisted in providing a name that was unique in the fitness industry.

 

Brand Style Guide

Crafted a brand manual that provided rules and definition for the visual language including the color palette,  typography, layout and lock-up usages, brand messaging, and communications objectives.

 

Corporate Identity Design

We crafted a brand identity system that focused on the concept of revolutionizing the gym experience. We incorporated motion elements with balls of energy visually representing the measurements of the heart rate and data streaming.

Marketing Collateral Design

We designed unique prototypes for posters and application design usages.

revelgym, revel gym, revel gym branding, gym branding, fitness branding, corporate identity design, revelgym, fitness branding, revel gym, fitness brand identity, fitness branding, fitness logo design, fitness logo, fitness brand identity system

Application Creative

We provided 3 creative directions for posters and application designs. This look and feel were chosen for marketing, application design, and creative usages.

revelgym, revel gym, revel gym branding, gym branding, fitness branding, corporate identity design, revelgym, fitness branding, revel gym, fitness brand identity, fitness branding, fitness logo design, fitness logo, fitness brand identity system, fitness branding

Poster Design

This poster was crafted with the headline ‘Change Your Work Change your Life.’ Conceptually both the application and the poster design used the symbols of the dot matrix which tie in with the performance tracking fitness equipment which makes this fitness experience both revolutionary and unique.

Brand Style Guide

We provided a unique style guide that identified suggested brand rules for typography, messaging, color palette decisions and visual creative strategy.

Fitness Branding, Corporate brand identity design, corporate branding, revelgym, revel gym, revel gym branding, gym branding, fitness branding, corporate identity design, revelgym, fitness branding, revel gym, fitness brand identity, fitness branding, fitness logo design, fitness logo, fitness brand identity system

Creative Services

With over 10 years of design experience, we can help provide a comprehensive design solution for you.

Pin It on Pinterest

Share This