RIDE & PADDLE
In 2018 Siesta Sports Rentals asked for a new branding system to modernize their existing identity and broaden their brand to into a full online booking system for sports rentals.
Brand Identity Design
Brand Style Guide
Print Design Advertising
Promotional Apparel Design
Corporate Identity Collateral
We sought to craft a name and a vision for the company that was fun, sporty, energetic and welcoming to families of all ages.
We provided their name “Ride & Paddle”, as a combination of their core offerings ( bike/scooter rentals, and kayak rentals ) with a little cheeky humor. The result was a brand name that is fun and engaging to new audiences and memorable to all existing loyal customers of Siesta Sports Rentals.
Brand Style Guide
Crafted a manual that assists in defining messaging and communications objectives, the brand identity system, typography, imagery, and visual language.
Promotional Apparel Designs
We crafted a series of unique designs to be showcased on future promotional apparel.
We created their identity to be fun, sporty and youthful. With so many brands that you have seen on vacation, we wanted this one to be remembered and be a part of future promotional apparel to remember it.
Marketing Collateral Design
We designed a simple brand focused print campaign for magazines, publications, hotel flyers, taxis, and more.
We crafted a unique WordPress Website that promoted the brand, it’s rental services and optimized its performance using the top image, and compression plugins. In addition, we provided organic SEO optimization.
Responsive Website Design
We Crafted a unique website that incorporated recent campaign creative as well as Google Ratings, weather, SEO, image optimization, and compression technology. All of this was done to enhance the end user experience and support their new online booking system which they integrated with the launch of the website.
This resulted in reaching over 2,600 users in the first 2 months with a 49.6% Bounce Rate ( which is low ), and with 2.33 pages served per user.
We crafted over 6+ designs for unique apparel designs.