Can Marketing Make The World a Better Place? I Hope So.
Recently I was asked to give a speech at a marketing event and given the subject matter of Marketing, and how it can make the world a better place. And it got me thinking. What would it take for Marketing to make the world a better place. Theirs a lot of things we...
Great Coffee Branding by Folgers
1850 Coffee Brand by Folgers & The J.M. Smucker Company Taste testing foods and coffees are probably one of the better things the American consumer can enjoy doing. Especially when it’s something you start your day with. So when I went to the store and saw...
You Have 3 Seconds To Live
You Have 3 Seconds To Live By Keith Lane, Award-Winning Creative Director When I present a TV commercial to new clients they ask, “you have 3 seconds to live? What the hell does that mean? We’re paying for 30 seconds.” I let them know, “No one is waiting for your...
Why Brand Naming & Taglines Matter?
In the contemporary business environment, brand name and taglines have become more important than the product or service itself. Without a distinct brand identity which sticks with the target audience along with a succinct tagline which defines the brand, the business... 
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