Being an attorney can be a fulfilling and lucrative job, but is also one that is very competitive. No matter your specialty and location, there will certainly be other lawyers looking to serve the same potential clients that you are.
One of the best ways to separate yourself from the crowd is with your marketing. In particular, you need to ensure your inbound marketing is on point to attract new clients to your services instead of your competitors.
Without any further ado, this blog post is going to go over some of the best inbound marketing tips for attorneys to use.
Create a Quality Website
The first step to better inbound marketing as an attorney is building a quality website. Your site is often where potential clients will first learn about your firm and the services you offer. Your site should be full of information and content that not only provides value but showcases what you offer.
The site should look good on any device, load quickly and be very simple to navigate. It should feature all of your contact information, as well as some reviews and testimonials from past clients, which can make you more trustworthy.
Of course, don’t forget about SEO (search engine optimization) for your site. This can help you rank higher and ensure your site is one of the first few when someone searches for a specific type of lawyer in your area. This attorney SEO guide can be an incredible help if you are looking to boost your ranking.
Choose a Speciality and Make it Known
Among the most important things to help interested clients find you is to choose a specialty and niche to focus on. There are many different fields of law that you and your firm can specialize in from family law to criminal law, environmental law, and many others.
Having a specialty helps establish yourself as a thought leader in the space and can give peace of mind to your clients, as they know they are getting a lawyer who is hyper-focused on a particular type of law.
If you don’t focus on a particular area, it can dilute your experience a little bit. When people seek out a lawyer, they generally have a very specific reason for doing so and want a lawyer who specializes in exactly what they need assistance with.
In addition to having a specialty, make sure to make it known. Include your specialty throughout your site, and ensure the content on your site primarily focuses on your area of expertise.
Have a Digital Presence
Having a digital presence can be another great way to draw people in. In particular, you want to be able to find success on social media. Ever since social media has become more popular, it has been used for marketing purposes. There are few better ways to reach and engage with your audience, and show them you are trustworthy, and build a brand.
Using social media can greatly improve your brand awareness, help your search engine rankings, help you form relationships and partnerships, and even getting content right to the target audience. Many who visit your profile may also check out your site and the services you offer, too.
Consider Working With Professionals
While you might be able to find some success in marketing your firm or services, you are a lawyer by trade, not a marketer. As a result, it can potentially be valuable to work with a marketing professional to improve upon your marketing efforts.
They can help you develop a plan, and assist you in everything from identifying your target, to designing your ads, to giving you tips about your website or social media efforts. For best results, consider working with a marketer that has experience in the legal field.
Not only can this help you improve your marketing, but it can take a lot of work off of your plate. Being a lawyer is already busy enough without having to worry about marketing, so hiring a professional can save you a lot of time and effort that you could direct to something else.
In conclusion, these inbound marketing tips can help attorneys reach more people, get more clients and become a bigger authority in their space.
ElephantMark is honored to be included in the Top 30 Law Firm Branding Agencies by DesignRush.