Video marketing is one of the most important parts of modern marketing. It’s a great way to get potential customers interested in your business, show them what you can do, and build brand awareness.
But how do you succeed in video marketing? There are many tactics for increasing your videos’ impact— some work better than others. In this article, we’ll explore the following video marketing strategies that we think will be powerful in 2023:
- AI-assisted video marketing
- Video SEO
- Social media reels
AI-Assisted Video Marketing
AI-assisted video marketing is the use of artificial intelligence (AI) technologies to enhance the creation and distribution of marketing videos. This can include using AI-powered tools to generate video content, optimize video titles and descriptions for search engines, or to target specific audiences with personalized video content.
Marketers already use AI to analyze the performance of marketing videos and get insights for improving future campaigns. Overall, the use of AI in video marketing will help businesses save time and effort, and improve the effectiveness of their video marketing efforts in 2023 and beyond. For example, you’ll be able to use Gliacloud, Rawshorts, Lumen5, or Movavi Video Editor to enhance the appeal of your marketing videos using AI.
Like regular SEO, it’s crucial to optimize the videos for search engines and Youtube. It’s more important than ever, as it’s becoming more difficult to compete for views in an already crowded online space. Video creators are working harder to rank for keywords and gain organic traffic from search engines.
Video SEO helps you get found in Google by creating a well-written title tag and description that tells people what your video is about. Video SEO also means using keywords in those titles and meta tags. This helps YouTube, Vimeo, and other video platforms to find content that matches search queries.
Using Social Media Reels to Go Viral
While long-form videos are great for engaging your audience and sharing valuable information in detail, the online video space seems to be crowded. Internet users now have to deal with tons of new videos every day, so marketers must find ways to pass information as quickly as possible.
The best way to achieve this is through social media reels: these are short videos that you find on Facebook, Instagram, TikTok, YouTube, and several other big social platforms. Reels are a great way to show off your work and demonstrate your expertise. Using interactive content like Reels can be an opportunity to build relationships with customers.
In 2023 and beyond, social media reels will be handy because they easily go viral and many people, including those who aren’t even among your followers, can see them.
We’re excited to see what the future holds for video marketing and how the above strategies will continue to grow in popularity in the coming years. It’s an exciting time to be a marketer because there are so many opportunities ahead!
These tips have given you an idea of where to put more focus, no matter the size of your business. Of course, this list is not exhaustive — you can couple these ideas with other strategies like organic distribution, paid media distribution, etc.