Video is the new king in marketing, and everyone who wants to climb through the digital marketing mountain should learn how to add videos to their campaigns because doing so will increase engagement and sales. Video editing should be one of your marketing tactics. It shouldn’t be avoided if you want more people to buy your product or service. Here are more reasons why video editing should be part of your marketing strategy:
Video is easier to consume and more captivating than text.
Images are processed by the human brain 60,000 times faster than texts. When people see something they can understand immediately, they’ll retain it better than if they had to read about it first. And if they’re looking at an image while reading about what it means, their memory will be even stronger because two channels work together — not just one channel like when reading words alone.
It was found that people retain 95% of the information they hear but only 10% of what they read. Video is a much more powerful medium than text and can help your business grow in several ways.
Video marketing is also a great way to connect with your audience, who increasingly use video to learn about products and services and interact with brands.
Videos have the power to engage multiple senses at once.
Media has been a crucial part of marketing, and video editing from start to finish can be an integral part of that media. With video, you have the power to engage multiple senses at once. The editing process can give your video a new level of professionalism and appeal.
You can manipulate images to convey a specific message or feeling. You can use sound effects and music to connect emotionally with your audience. And you can even use video editing software to add text overlays that tell your story in another way.
Video marketing lets you create more authentic content.
People want to know they’re being heard and understood, so they turn to social media over traditional channels like newspapers and magazines. Video allows them to connect with brands on a deeper level than ever before, which is why people are flocking to platforms like Facebook Live or Instagram Stories.
Video marketing lets you create more authentic content that resonates with your target audience. For example, suppose your brand sells eco-friendly products. In that case, you can use video editing software such as Adobe Premiere Pro or Final Cut Pro X to create an explainer video that shows how your product helps the environment without sounding preachy or overbearing.
Videos can still be valuable when consumers only watch some way through.
A great story is one of the most powerful tools in marketing because it draws people in and makes them want to know more. At the same time, some stories are naturally compelling (like those told by celebrities), and others have to be crafted and edited to be engaging and entertaining. Video editing can make your story more compelling.
Videos can still be valuable when consumers only watch some way through. Even if they only see the first 20 seconds or so, it’s still enough time for them to pick up on key elements of the story being told by the video editor.
People watch videos on their phones, and your videos must adapt to their platform.
Videos are an excellent way to connect you and your audience. They provide context, demonstrate expertise, and help people better understand the value of your products or services.
However, creating a compelling video requires careful planning and execution. Before you start shooting, it’s essential to understand some of the basic elements of video production that will make or break your video’s success. One of which is to learn how to make your video mobile-friendly. This not only makes it great for marketing, but it’s also good for SEO.
How to use video editing to attract consumers to your business.
In recent years, video has emerged as one of the most engaging and compelling ways to market your business. You can engage prospects on a whole new level and turn them into loyal customers through video.
Use video editing software that meets your business needs.
Using video editing software, you can create videos that engagingly showcase your products and services. Video editing can make promotional videos, tutorials, and even ads.
Make sure the video quality you display is high.
People expect HD quality nowadays, and if they see anything less than that, they might think the brand needs to be more attractive and worth their time. When you edit a video, make sure it looks as professional as possible.
The audio quality should be on point too.
It doesn’t matter how amazing your visuals look if the sound quality could be better. Don’t let this happen to you! You don’t need fancy equipment; make sure there are no background noises or interruptions. If there are, try moving around the room until everything sounds good or ask someone else to record their voice-over for you – there are plenty of free options online that work well for this purpose.
Have subtitles in case someone is watching with their sound off.
The best way to ensure that everyone can understand what you’re saying is to have subtitles on your video. Subtitles are especially helpful if most of your audience is not native English speakers (or another language). Have subtitles in case someone is watching with their sound off.
Make sure the video can be exported in a variety of different formats.
This will allow you to upload it to all sites, including YouTube and Vimeo. It also means you can send the link out via email or embed it on your website so people can watch it there too.
Create a template for your videos to improve visual continuity.
It’s important to remember that video editing is about creating a polished product and an aesthetic that will represent your business. The goal is to create consistency in how your videos look, sound and feel.
Add background music to make the video more engaging.
Adding background music can make the video more engaging and draw attention to certain parts of the video – like when a product is being sold! Sound effects are also helpful when highlighting different aspects of your business or product range.
Videos can include written text like headlines, captions, and credits.
Videos can include written text like headlines, captions, and credits. They can also be used as part of your website design. For example, a short video could be used as a slide show or background on your homepage.
Video editing software helps you create professional-looking videos that are easy to share online. You can use online video editing software like Animoto or Wideo to edit your videos or hire someone else to do it for you.
Takeaway: Video has revolutionized communication, one of today’s fastest-growing advertising tactics. You aren’t taking advantage of it because you have yet to be introduced to video editing. We’ve already seen what video can do for video game marketing, and now we’re seeing it happen with other products and services, from local cafes to car dealerships. Consider your business and how you might start using video editing to benefit your advertising efforts.
AJ Lloren is a loving mother of three. She is passionate about writing, traveling, public speaking, and digital marketing. She is a self-proclaimed funny woman and a daydreamer who dreams of publishing a book one day. She is currently working as a freelance Outreach Specialist and SEO writer for a top SaaS company.