Case Study


In early 2011, ElephantMark was asked to create the brand identity and the branding system for Ana Mollinedo Mim’s consultancy business named Apropósito.


Joseph Maguire,
Art Director

Ksenia Maguire
Art Director


Website Design
Website Development
Signage Design

Art Direction

We provided identity design, assistance with naming, domain and IP planning and creative design services.

Brand Identity Redesign

We crafted a brand identity based on the look and feel of a compass rose meeting a sunflower. The icon provided her consultancy with a brand ID that communicated direction, and positive growth.

Marketing Materials

We crafted a brand collateral kit that included letterhead, business cards and more.

Apropósito – Brand ID Design

Brand Identity Design

Based upon the conceptual direction of the compose rose, and influenced by beautiful symbols connected to tapestry’s and cathedral glass windows we created a brand icon is visually eye-catching like a sun-flower.

Branding Kit

We created a branding kit for this client to showcase how the brand could be used in a variety of methods and for a variety of marketing materials.

Business Cards

We created professional business cards within the larger Branding kit.

Branding Services

With over 10 years of corporate identity design experience, we can help provide a comprehensive branding solution for you.