In early 2011, ElephantMark was asked to create the brand identity and the branding system for Ana Mollinedo Mim’s consultancy business named Apropósito.
We provided identity design, assistance with naming, domain and IP planning and creative design services.
Brand Identity Redesign
We crafted a brand identity based on the look and feel of a compass rose meeting a sunflower. The icon provided her consultancy with a brand ID that communicated direction, and positive growth.
We crafted a brand collateral kit that included letterhead, business cards and more.
Apropósito – Brand ID Design
Brand Identity Design
Based upon the conceptual direction of the compose rose, and influenced by beautiful symbols connected to tapestry’s and cathedral glass windows we created a brand icon is visually eye-catching like a sun-flower.
We created a branding kit for this client to showcase how the brand could be used in a variety of methods and for a variety of marketing materials.