Market to Your Target Audience
With Social Media Campaigns
A social media strategy starts by defining content that will drive audiences to your product, brand, or website. Upon finding that content you need to then focus your message on your specific target audiences. Twitter, Instagram, Facebook, and LinkedIn each have different ways to reach audiences. One thing is certain though, making sure your audience is both specific enough and large enough is an art in itself.
From a Recent Twitter Engagement Campaign.
An Example Google Display Ad for Midokura