In 2008 we were tasked with creating the brand identity for Lifeseven.ca ( Life Seven Photography ). The owner, Tammy McGregor envisioned her brand represented both modelling talent for her portrait photography and something that was classical for her interior and exterior photography.
We solved the branding challenge by creating a unique classical mark with a customized classical typeface and integrated the brand icon as both an L and a 7. I was influenced by a series of James bond titles while creating this where the two agents were aiming away from each other, and I thought how cool would it be if the type did the same in a symmetrical way. The end result is still in use today for the photographers personal site.
Brand Identity Design, Poster as Brand element Design