Branding & Marketing
One of our first brand identity assignments was for 51 Lincoln a restaurant owned and operated by Jeff Fournier. It was open in the center of Newton for over a decade.
From Concept to Execution
When crafting the ID for 51 Lincoln we were able to save the initial sketch of the concept. Basically, it came to me that Jeff’s food itself was both exciting and a fusion of his own artwork ( his own paintings ) + high-end cuisine. The ID used the negative space between a “5” & an “L” to create a “1”.