Custom Brand Identity Design
Crafting a unique brand mark requires understanding all of the critical ingredients that make a brand and if it is done well by a custom brand identity, it will leave a lasting imprint.
Recently ElephantMark was Awarded Two Silvers from the Best Brand Awards 2018.
We’re Passionate Brand Identity Designers Who Build Brands From The Ground Up.
Making a custom brand identity design come to life starts with having a solid understanding of the organization or company it will represent. When that foundation is in place, we focus on making sure the brand message comes through in the execution of the logo design. It can change ones emotional perception of what they are looking at for a desired emotional response. To get there, we need to do our research and understand the context, the competitive environment, and the brand’s history. And lastly, the secret sauce is making sure the logo design that we craft has nothing else like it in the current marketplace. We do our research and make sure it will stand out within your industry.
Custom Brand Identity Design Systems should be honest.
Your brand’s values should be authentic, and original.
What makes your brand unique, is what we make memorable.
A defined brand strategy will craft consistency.
Our Custom Brand Identity Design Process
Defining the Challenge
When a client first comes to us, we first look to understand everything we can. We analyze their industry and marketplace, their brand’s history, and their brand’s values. We identify key stakeholders, competitors, current and potential audiences.
The Creative Brief
A simple, transparent document that we can use as criteria for a virtual target for all future creative assignments. The Creative Brief: The Brand Challenge, The Current Marketplace, Audience, Brand Messaging, The Brand Strategy Key Voice Words & Visual Cues. Only after the creative brief is defined and signed off on do we start a logo design Study.
Custom Brand Identity Design
A logo, brand mark, or brand identity is the tip of the iceberg for your organization or business. We provide unique solutions that assist in generating memorable brand experiences. Upon completion of a successful brand identity, we provide rules for it in a brand style guide document.
Branding Trends, and Unique Brand Identities
Now more than ever, a unique logo design is something that everyone wants because competition continually mimics itself. Look at how recently Google’s 2015 Brand update “inspired” similar typeface updates across the technology industry ( Read The Fast Co Article Here ).
As brands develop over time; they can take more risks that they could when they launched into their marketplaces. If you feel your company/organization is ready to take the next step, let us revisit your creative brief to help, you stand out from your competition.
Here are a few simple questions to ask yourself if you are on the fence about updating your logo, and choosing a brand identity design agency:
1. Is your brand identity unique?
Do you know if you have competition is mimicking your logo? Check it using TinyEye image search. You can place your logo in there to see how many similar competitors are out there in the same visual space as you. There are many more ways to find out if your trademark or patent is infringed upon as well, and we collected a list of resources in an article on this topic here.
2. Have you updated your brand strategy?
Did your logo work well for a period communicating with audiences, only then to age and not communicate as well to your brand’s audiences? Don’t worry this happens all the time. We worked with brands that have undergone re-positioning to attract younger audiences or new audiences altogether. What once worked yesterday, will eventually have diminishing returns tomorrow. If your brand is facing a challenge, we offer branding audits before designing a unique logo. If you have more questions on this topic, don’t hesitate to contact us and ask or read our brand strategy article.
3. Is your brand identity design expandable, have brand elements, and flexible enough to be placed in many different formats or requirements?
Many logo designs have limitations based on the use of color, gradients, shapes, or orientation. As a rule of thumb, we believe in building branding systems and custom logo design applications that can be used in all media, horizontally, as a square, in black and white and in 1 or 2 colors. It is essential so that you can have lock-ups that can be used with Pantone inks, CMYK colors, and work well in black and white for newsprint and on the web in RGB. We provide all of these solutions and more in a brand manual.
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