OUR CAPABILITIES

Custom Brand Identity Design

Crafting a unique brand mark requires understanding all of the critical ingredients that make a brand and if it is done well by a custom brand identity, it will leave a lasting imprint.

Recently ElephantMark was Awarded Two Silvers from the Best Brand Awards 2018.

We’re Passionate Brand Identity Designers Who Build Brands From The Ground Up.

Making a custom brand identity design come to life starts with having a solid understanding of the organization or company it will represent. When that foundation is in place, we focus on making sure the brand message comes through in the execution of the logo design.  It can change ones emotional perception of what they are looking at for a desired emotional response. To get there, we need to do our research and understand the context, the competitive environment, and the brand’s history. And lastly, the secret sauce is making sure the logo design that we craft has nothing else like it in the current marketplace. We do our research and make sure it will stand out within your industry.

  Custom Brand Identity Design Systems should be honest.
   Your brand’s values should be authentic, and original.
  What makes your brand unique, is what we make memorable.
  A defined brand strategy will craft consistency.
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Recent Brand Identity Design that was awarded silver for Silver Creek,

Our Custom Brand Identity Design Process

Defining the Challenge

When a client first comes to us, we first look to understand everything we can. We analyze their industry and marketplace, their brand’s history, and their brand’s values. We identify key stakeholders, competitors, current and potential audiences. 

The Creative Brief

A simple, transparent document that we can use as criteria for a virtual target for all future creative assignments. The Creative Brief: The Brand Challenge, The Current Marketplace, Audience, Brand Messaging, The Brand Strategy Key Voice Words & Visual Cues. Only after the creative brief is defined and signed off on do we start a logo design Study.

Custom Brand Identity Design

A logo, brand mark, or brand identity is the tip of the iceberg for your organization or business. We provide unique solutions that assist in generating memorable brand experiences. Upon completion of a successful brand identity, we provide rules for it in a brand style guide document.

Branding Trends, and Unique Brand Identities

Now more than ever, a unique logo design is something that everyone wants because competition continually mimics itself. Look at how recently Google’s 2015 Brand update “inspired” similar typeface updates across the technology industry ( Read The Fast Co Article Here ).

As brands develop over time; they can take more risks that they could when they launched into their marketplaces. If you feel your company/organization is ready to take the next step, let us revisit your creative brief to help, you stand out from your competition.

Here are a few simple questions to ask yourself if you are on the fence about updating your logo, and choosing a brand identity design agency:


1. Is your brand identity unique?

Do you know if you have competition is mimicking your logo? Check it using TinyEye image search. You can place your logo in there to see how many similar competitors are out there in the same visual space as you. There are many more ways to find out if your trademark or patent is infringed upon as well, and we collected a list of resources in an article on this topic here.

2. Have you updated your brand strategy? 

Did your logo work well for a period communicating with audiences, only then to age and not communicate as well to your brand’s audiences? Don’t worry this happens all the time. We worked with brands that have undergone re-positioning to attract younger audiences or new audiences altogether. What once worked yesterday, will eventually have diminishing returns tomorrow. If your brand is facing a challenge, we offer branding audits before designing a unique logo. If you have more questions on this topic, don’t hesitate to contact us and ask or read our brand strategy article.

3. Is your brand identity design expandable, have brand elements, and flexible enough to be placed in many different formats or requirements?

Many logo designs have limitations based on the use of color, gradients, shapes, or orientation. As a rule of thumb, we believe in building branding systems and custom logo design applications that can be used in all media, horizontally, as a square, in black and white and in 1 or 2 colors. It is essential so that you can have lock-ups that can be used with Pantone inks, CMYK colors, and work well in black and white for newsprint and on the web in RGB. We provide all of these solutions and more in a brand manual. 

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Recent Custom Brand Identity Design For ReveLife Fitness Club.
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Featured Custom Brand Identity Design For 51 Lincoln

Let Us Help You With Your Next Custom Brand Identity Design

Get in touch today, and expect a response within 24 Hours.

Please select which services you may need assistance with.
Describe your project request in detail that will help us understand your goals. Please cite examples of challenges.
i.e. Website name, advertisement, word of mouth, your target audience etc.
Email us at joe@elephantmark.com or chat with us if you have any any questions! We'll reach back out to you within 24 hours!
Email us at joe@elephantmark.com or chat with us if you have any any questions! We'll reach back out to you within 24 hours!
We're open to all scales of projects but this will help us gauge what your cost expectations are. All Custom Estimates are Based on our Hourly Rate which is $125/hr.
Elina Zontak
Elina Zontak
18:33 06 Aug 18
Great people to work withProffessional, kind, affordable and you can definatly rely on them which is the most important
zachary Iannacone
zachary Iannacone
19:48 20 Jun 18
Joe brought a fresh perspective and much needed experience to my website design. From desgining the logo, launching the website and creating original business cards and uniform selection I couldn't be happier with the end result and the quick turn around on each project .
Jon Fukuda
Jon Fukuda
02:25 02 Mar 18
My company has worked repeatedly with Elephantmark to deliver top-shelf branding, digital marketing and web design and development. We fully endorse them for custom brand identity management and design.
Rebel Shakespeare
Rebel Shakespeare
20:37 02 Feb 18
The ElephantMark team did a fantastic job on the new website for our small theatre company. Working with a limited (nonprofit) budget, they designed a very simple yet elegant site that met all of our criteria, including online registration, slide shows, and social media integration. Our own photos and copy were used creatively to save money on stock images, etc. Everything was done on time and on budget, and communication could not be smoother. Excellent work, ElephantMark!
Leslie Bradshaw
Leslie Bradshaw
21:26 29 Jan 18
Joe and his team at ElephantMark were an essential ingredient in many of my former company's top projects (I was the co-founder, President, and COO of J3 from 2006-2012). His ability to take an idea from concept, to sketch, to graphic representation meant our branding deliverables told a real story. Being able to show clients a range of options and the thinking that goes behind each is something that we came to rely on Joe for. Further, his adherence to deadlines and professionalism throughout the process kept us coming back. Being able to count on him like one of our own team members meant that we had a deeper bench and ability to service clients at the scale we wanted.
Milt Melamed
Milt Melamed
18:57 20 Jan 18
ElephantMark provided us with an updated, uniquely -designed website that helped improve our marketing strategy. We took ourselves from a 10-year-old HTML site into today's technology using some of the latest in content management systems technologies. Our team found this site easy to work with and Joe's capabilities pro-active and dedicated. And it paid off. We are getting more sales leads than ever before! During the process we could always count on Joe for his art direction capabilities and WordPress development knowledge. We highly recommend his studio's capabilities to others.
Jason Rothe
Jason Rothe
20:48 14 Jan 18
Great company to work with! Very professional and prompt, highly recommended for all kinds of design work. Joe and his team developed fresh designs for our logo, web site, and marketing material that is better than any other company in our field. I am a bit particular and often like to be involved so patience is key for me. Joe’s patience is a miracle as he stays committed to the very end. Our website/database project involved integrating many layers of our website, course registrations, shopping cart and in house database. We faced many technical challenges but Joe always figured out a solution. I highly recommend working with Joe and his fantastic ElephantMark team.
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