Custom Brand Identity Design
Unique and impactful brand identity design requires research, a clear brand strategy, and skilled talent to craft a unique vision. When done well, a brand identity can leave a lasting and memorable imprint, that will aid any marketing strategy.
We build unique brand identity systems with a solid understanding of your creative objectives, your key value propositions, & business strategies. Let us help shape how audiences perceive and experience your brand today.
Making a custom brand identity design come to life starts with having a solid understanding of the organization or company it will represent. When that foundation is in place, we focus on making sure the brand message comes through in the execution of the logo design. To get there, we need to do our research and understand the context, the competitive environment, and the brand’s history. And lastly, the secret sauce is making sure the logo design that we craft has nothing else like it in the current marketplace. We do our research and make sure your brand will stand out within your industry.
Branding can be a gradual process that shapes minds, and while the industry is filled with quick fixes, a solid foundation will help any brand’s marketing strategy thrive.
What is a Brand, a Brand Identity System, & a logo?
A brand identity design system is a set of visual elements that supports a logo. Brand identity design systems can include considerations for typography, color, photography, layouts, illustrations, infographics, icons, and much more. All of these considerations are built to shape and improve a brand’s perception, which includes a culmination of experiences its audience has with the brand ( including sight, sound, touch, word of mouth and all indirect or personal interactions ).
Our Logo Design
Are You Ready? Let us Create Your Next Brand Identity Design
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Our Brand Identity Design Process
We Research Your Brand’s Challenges & Opportunities
When a client first comes to us, we first look to understand everything we can about your brand, including the challenges & opportunities within its industry/marketplace.
We Draft a Creative Brief To Help Provide Clarity
A simple, transparent document that we can use as criteria for a virtual target for all future creative assignments. We define the who, what, where, when, and why for your branding strategy. In a simple 1-2 page document you or anyone should understand the brand’s core values, messaging and offerings.
We Create a Custom Brand Identity Design
A logo, brand mark, or brand identity is the tip of the iceberg for your organization or business. We provide unique solutions that assist in generating memorable brand experiences.
We Create the Brand Rules in an easy to follow Brand Manual
With a strong lock-up, we craft a series of basic rules and guides for layout, typography, color, photography and brand usage rules. This will help define future layouts. Do you need specific items such as assets for website design, we can do that too! We love the ability to create global assets using Sketch and XD.
Why Choose ElephantMark?
We have over 15 years of experience within this industry. We create designs that are compelling, unique and attention-capturing. We’re also easy to work with and down to earth, we’ll pick up the phone go and back and forth about ideas and in general listen. We believe in transparency too; we want you to see what we see, learn what we uncover, and become an integral part of the creative process. Need a branding system fast? We can help you with that too, we can do rush projects and build a design system in 2-business weeks flat, that said the old saying goes you can have it fast and good, but it won’t be cheap. Regularly a brand identity design and branding system takes from 2 weeks minimum to 6 weeks maximum depending entirely if the brand name is set before beginning.
Need Help With Brand Naming & Trade Mark Planning?
We are experts at researching, navigating the brand naming process. Sometimes brand names can be too similar to others though, and if you are looking to trademark and register a brand you will need to plan accordingly. What we typically do is research names that fit your creative strategy, and we do our homework acquiring domains & discovering if there are any similar trademark patents using TESS and other tools. This effectively makes your legal process less risky and does some of the leg work and in doing so it can reduce legal costs while providing a unique brand name that fits within your brand strategy.
Here are a few simple questions to ask yourself if you are on the fence about updating your brand identity design system, and choosing a brand identity design agency:
1. Is your brand identity unique?
Do you know if you have competition is mimicking your logo? Check it using TinyEye image search. You can place your logo in there to see how many similar competitors are out there in the same visual space as you. There are many more ways to find out if your trademark or patent is infringed upon as well, and we collected a list of resources in an article on this topic here.
2. Is your brand still relevant?
Did your logo work well for a period communicating with audiences, only then to age and not communicate as well to your brand’s audiences? Don’t worry this happens all the time. We worked with brands that have undergone re-positioning to attract younger audiences or new audiences altogether. What once worked yesterday, will eventually have diminishing returns tomorrow. If your brand is facing a challenge, we offer branding audits before designing a unique logo. If you have more questions on this topic, don’t hesitate to contact us and ask or read our brand strategy article.
3. Do you have a consistent and complete branding system? Do you have usages for
web, social media, product design, marketing docs and more?
Many logo designs have limitations based on the use of color, gradients, shapes, or orientation. As a rule of thumb, we believe in building branding systems and custom logo design applications that can be used in all media, horizontally, as a square, in black and white and in 1 or 2 colors. It is essential so that you can have lock-ups that can be used with Pantone inks, CMYK colors, and work well in black and white for newsprint and on the web in RGB. We provide all of these solutions and more in a brand manual.
Still, need help? Call 978-344-2870, we don’t bite we love to chat with entrepreneurs to help them develop their business strategy to succeed.