Custom Brand Identity Design
Crafting a unique brand mark requires understanding all of the critical ingredients that make a brand and if it is done well by a custom brand identity, it will leave a lasting imprint.
Recently ElephantMark was Awarded Two Silvers from the Best Brand Awards 2018.
We’re Passionate Brand Identity Designers Who Build Brands From The Ground Up.
Making a custom brand identity design come to life starts with having a solid understanding of the organization or company it will represent. When that foundation is in place, we focus on making sure the brand message comes through in the execution of the logo design. It can change ones emotional perception of what they are looking at for a desired emotional response. To get there, we need to do our research and understand the context, the competitive environment, and the brand’s history. And lastly, the secret sauce is making sure the logo design that we craft has nothing else like it in the current marketplace. We do our research and make sure your brand will stand out within your industry.
Our Brand Identity Design Process
We Define Your Brand’s Challenges & Opportunities
When a client first comes to us, we first look to understand everything we can about your brand, including the challenges & opportunities within its industry/marketplace.
The Creative Brief
A simple, transparent document that we can use as criteria for a virtual target for all future creative assignments. We define the who, what, where, when, and why for your branding strategy. In a simple 1-2 page document you or anyone should understand the brand’s core values, messaging and offerings.
Custom Brand Identity Design
A logo, brand mark, or brand identity is the tip of the iceberg for your organization or business. We provide unique solutions that assist in generating memorable brand experiences.
Crafting the Rules in a Brand Manual
With a strong lock-up, we craft a series of basic rules and guides for layout, typography, color, photography and brand usage rules. This will help define future layouts.
Why Choose ElephantMark?
We have over 15 years within this industry. But that’s not why it’s because we love it. We create designs that are compelling, unique and attention capturing. We’re also easy to work with and down to earth, we’ll pick up the phone go and back and forth about ideas and in general listen. We believe in transparency too, we want you to see what we see, learn what we uncover, and become an integral part of our creative process.
Are You Ready? Let us Create Your Next Brand Identity Design
Get in touch today, and expect a response within 24 Hours.
Still on the fence?
Here are a few simple questions to ask yourself if you are on the fence about updating your logo, and choosing a brand identity design agency:
1. Is your brand identity unique?
Do you know if you have competition is mimicking your logo? Check it using TinyEye image search. You can place your logo in there to see how many similar competitors are out there in the same visual space as you. There are many more ways to find out if your trademark or patent is infringed upon as well, and we collected a list of resources in an article on this topic here.
2. Is Your Brand still relevant?
Did your logo work well for a period communicating with audiences, only then to age and not communicate as well to your brand’s audiences? Don’t worry this happens all the time. We worked with brands that have undergone re-positioning to attract younger audiences or new audiences altogether. What once worked yesterday, will eventually have diminishing returns tomorrow. If your brand is facing a challenge, we offer branding audits before designing a unique logo. If you have more questions on this topic, don’t hesitate to contact us and ask or read our brand strategy article.
3. Do you have a consistent and complete branding system? Do you have usages for
web, social media, product design, marketing docs and more?
Many logo designs have limitations based on the use of color, gradients, shapes, or orientation. As a rule of thumb, we believe in building branding systems and custom logo design applications that can be used in all media, horizontally, as a square, in black and white and in 1 or 2 colors. It is essential so that you can have lock-ups that can be used with Pantone inks, CMYK colors, and work well in black and white for newsprint and on the web in RGB. We provide all of these solutions and more in a brand manual.
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