OUR CAPABILITIES

Custom Brand Identity Design

Unique and impactful brand identity design requires research, a clear brand strategy, and skilled talent to craft a unique vision. When done well, a brand identity can leave a lasting and memorable imprint, that will aid any marketing strategy. 

Recently ElephantMark was Awarded Two Silvers from the Best Brand Awards 2018.

ElephantMark can help you build your custom brand identity design system from the ground up. We create brand identities with a solid understanding of your creative objectives & business strategy. 

Making a custom brand identity design come to life starts with having a solid understanding of the organization or company it will represent. When that foundation is in place, we focus on making sure the brand message comes through in the execution of the logo design.  It can change ones emotional perception of what they are looking at for a desired emotional response. To get there, we need to do our research and understand the context, the competitive environment, and the brand’s history. And lastly, the secret sauce is making sure the logo design that we craft has nothing else like it in the current marketplace. We do our research and make sure your brand will stand out within your industry.

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Recent Brand Identity Design for  FullArmorCoffee.com

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Recent Brand Identity Design for  Rideandpaddle.com

Brand Identity Design By ElephantMark

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Our Brand Identity Design Process

We Research Your Brand’s Challenges & Opportunities

When a client first comes to us, we first look to understand everything we can about your brand, including the challenges & opportunities within its industry/marketplace.

We Draft a Creative Brief To Help Provide Clarity

A simple, transparent document that we can use as criteria for a virtual target for all future creative assignments. We define the who, what, where, when, and why for your branding strategy. In a simple 1-2 page document you or anyone should understand the brand’s core values, messaging and offerings.

We Create a Custom Brand Identity Design

A logo, brand mark, or brand identity is the tip of the iceberg for your organization or business. We provide unique solutions that assist in generating memorable brand experiences.

We Create the Brand Rules in a Brand Manual

With a strong lock-up, we craft a series of basic rules and guides for layout, typography, color, photography and brand usage rules. This will help define future layouts.

Why Choose ElephantMark?

We have over 15 years within this industry. We create designs that are compelling, unique and attention-capturing. We’re also easy to work with and down to earth, we’ll pick up the phone go and back and forth about ideas and in general listen. We believe in transparency too; we want you to see what we see, learn what we uncover, and become an integral part of our creative process.

Are You Ready? Let us Create Your Next Brand Identity Design

Get in touch today, and expect a response within 24 Hours.

Still on the fence?

Here are a few simple questions to ask yourself if you are on the fence about updating your brand identity design system, and choosing a brand identity design agency:


1. Is your brand identity unique?

Do you know if you have competition is mimicking your logo? Check it using TinyEye image search. You can place your logo in there to see how many similar competitors are out there in the same visual space as you. There are many more ways to find out if your trademark or patent is infringed upon as well, and we collected a list of resources in an article on this topic here.

2. Is your brand still relevant? 

Did your logo work well for a period communicating with audiences, only then to age and not communicate as well to your brand’s audiences? Don’t worry this happens all the time. We worked with brands that have undergone re-positioning to attract younger audiences or new audiences altogether. What once worked yesterday, will eventually have diminishing returns tomorrow. If your brand is facing a challenge, we offer branding audits before designing a unique logo. If you have more questions on this topic, don’t hesitate to contact us and ask or read our brand strategy article.

3. Do you have a consistent and complete branding system? Do you have usages for web, social media, product design, marketing docs and more?

Many logo designs have limitations based on the use of color, gradients, shapes, or orientation. As a rule of thumb, we believe in building branding systems and custom logo design applications that can be used in all media, horizontally, as a square, in black and white and in 1 or 2 colors. It is essential so that you can have lock-ups that can be used with Pantone inks, CMYK colors, and work well in black and white for newsprint and on the web in RGB. We provide all of these solutions and more in a brand manual.

Still, need help? Call 978-344-2870, we don’t bite we love to chat with entrepreneurs to help them develop their business strategy to succeed. 

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Recent Custom Brand Identity Design For ReveLife Fitness Club.

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Featured Custom Brand Identity Design For 51 Lincoln

David Pine
David Pine
11:27 16 Oct 18
ElephantMark designed our brand nearly 10 years ago. They took a very personal approach to produce an identity for Portsmouth Painting Company that has become everything we hoped it would be. “I love your logo” and “we see your signs all over town” are the things we hear most that are a testament to ElephantMark’s capabilities. Now, all these years later, we’ve come back to Joseph and his team to curate our new website and complimentary marketing strategy, and we could not be happier. You’d be hard pressed to find a design firm with more consistency and detication. -Dave PineOwner, Portsmouth Painting Company, IncPortsmouth, New Hampshire
Adam Vicinus
Adam Vicinus
14:41 28 Sep 18
I have been working with Joseph and his team for years. A creative and strategic team that is easy to work with. What more can you ask for?
Elina Zontak
Elina Zontak
18:33 06 Aug 18
Great people to work withProffessional, kind, affordable and you can definatly rely on them which is the most important
zachary Iannacone
zachary Iannacone
19:48 20 Jun 18
Joe brought a fresh perspective and much needed experience to my website design. From desgining the logo, launching the website and creating original business cards and uniform selection I couldn't be happier with the end result and the quick turn around on each project .
Jon Fukuda
Jon Fukuda
02:25 02 Mar 18
My company has worked repeatedly with Elephantmark to deliver top-shelf branding, digital marketing and web design and development. We fully endorse them for custom brand identity management and design.
Rebel Shakespeare
Rebel Shakespeare
20:37 02 Feb 18
The ElephantMark team did a fantastic job on the new website for our small theatre company. Working with a limited (nonprofit) budget, they designed a very simple yet elegant site that met all of our criteria, including online registration, slide shows, and social media integration. Our own photos and copy were used creatively to save money on stock images, etc. Everything was done on time and on budget, and communication could not be smoother. Excellent work, ElephantMark!
Leslie Bradshaw
Leslie Bradshaw
21:26 29 Jan 18
Joe and his team at ElephantMark were an essential ingredient in many of my former company's top projects (I was the co-founder, President, and COO of J3 from 2006-2012). His ability to take an idea from concept, to sketch, to graphic representation meant our branding deliverables told a real story. Being able to show clients a range of options and the thinking that goes behind each is something that we came to rely on Joe for. Further, his adherence to deadlines and professionalism throughout the process kept us coming back. Being able to count on him like one of our own team members meant that we had a deeper bench and ability to service clients at the scale we wanted.
Milt Melamed
Milt Melamed
18:57 20 Jan 18
ElephantMark provided us with an updated, uniquely -designed website that helped improve our marketing strategy. We took ourselves from a 10-year-old HTML site into today's technology using some of the latest in content management systems technologies. Our team found this site easy to work with and Joe's capabilities pro-active and dedicated. And it paid off. We are getting more sales leads than ever before! During the process we could always count on Joe for his art direction capabilities and WordPress development knowledge. We highly recommend his studio's capabilities to others.
Jason Rothe
Jason Rothe
20:48 14 Jan 18
Great company to work with! Very professional and prompt, highly recommended for all kinds of design work. Joe and his team developed fresh designs for our logo, web site, and marketing material that is better than any other company in our field. I am a bit particular and often like to be involved so patience is key for me. Joe’s patience is a miracle as he stays committed to the very end. Our website/database project involved integrating many layers of our website, course registrations, shopping cart and in house database. We faced many technical challenges but Joe always figured out a solution. I highly recommend working with Joe and his fantastic ElephantMark team.
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Brand Identity Design

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