Custom Brand Identity Design Agency
Crafting a unique brand mark requires understanding all of the key ingredients that make a brand and if it is done well by a custom brand identity design agency it will leave a lasting imprint.
We’re Passionate Brand Identity Designers Who Build Brands From The Ground Up.
Making a custom brand identity design come to life starts with having a solid understanding of the organization or company it will represent. When that foundation is in place we focus on making sure the brand message comes through in the execution of the logo design. If it is done well it can change ones emotional perception of what they are looking at to a desired emotional response. To get there we really need to do our research and understand the context, the competitive environment, and the brand’s history. And lastly, the secret sauce is making sure the logo design that we craft has nothing else like it in the current marketplace. We do our research and make sure it will stand out within your industry.
Our Custom Brand Identity Design Process
Defining the Challenge
When a client comes to us we first look to understande everything we can within their industry and marketplace. Whom their peers are to the history of the organization and where it comes from, and what makes it truly unique. This is a research phase of the branding process and it gives us the knowledge to provide conceptual executions based upon visual research.
The Creative Brief
A simple transparent document that we can use as criteria for a virtual target for all future creative assignments. The Creative Brief: The Brand Challenge, The Current Marketplace, Audience, Brand Messaging, The Brand Strategy Key Voice Words & Visual Cues. Only after the creative brief is defined and signed off on do we start a logo design Study.
Custom Brand Identity Design
A logo, brand mark, or brand identity is the tip of the iceberg for your organization or business. We provide unique solutions that give our clients a memorable first experience. Upon completion of a successful identity, we provide rules for it in a brand style guide document.
Branding Trends, and Unique Brand Identities
Now more than ever, a unique logo design is something that everyone wants because competition constantly mimics itself. Look at how recently Google’s 2015 Brand update “inspired” similar typeface updates across the technology industry ( Read The Fast Co Article Here ). Google also did some attribution themselves as Lenovo’s brand update came out months prior to their own. ( View Here ) They aren’t copies of each other but their similarities are definitely part of a branding trend. Notice a similar weight and “e” to Google’s? To further the point Adidas’s brand mark seems to have been followed by a similar trend by Airbnb.
Historically, Carrier ( circa 1915 ) and Ford’s ( 1903 ) brand marks mimic each other. They each work on their own, but they were branded in a trend and are a part of American’s lexicon of famous American brands from the early 1900s. And although this can work for those two brands, everyone knows Ford came first. A “safe” brand identity design will never outreach the shadow of the larger brand. And many times packaging firms are forced to brand safe identities so that they look similar enough to the rest of the shelf that people give their brand a try. Eventually, those brands will need to differentiate their brand’s packaging designs to stand out and eclipse the brands they were most similar too.
And for start-ups and small businesses, standing out is imperative to start with it requires a breakout solution in a highly competitive marketplace. Whether you’re building an app or you’re a non-profit, everyone is competing for the same attention your brand is seeking. Even the largest brands need to differentiate themselves from their competition as much as possible hence why Pepsi loves to go back to its 1980s yin and yang symbol mark, which is uniquely Pepsi and not similar to their Americana Pepsi Cola wordmark which reminds us of their competition.
Brands develop over time, they can take more risks that they could when they launched into their marketplaces. If you feel your company/organization is ready to take the next step, let us revisit your creative brief to help you stand out from your competition.
The Standard Brand
Identity Design Kit
The Kit Includes:
– 1 Brand Identity Design
– Letterhead Template ( Word/Google Doc )
– Envelope Template
– Email Signature
– Business Card Template
– Brand Manual
– Lock-ups for Web & Print
In 3-4 Business Weeks.
* If you are looking just for a logo ( Brand Identity Design ) pricing starts at $1,500.00 requiring 2 Business weeks.
Here are a few simple questions to ask yourself if you are on the fence about updating your logo, and choosing a brand identity design agency:
1. Is your brand identity unique?
Do you know if you have competition is mimicking your logo? Simply check it using TinyEye image search. You can place your logo in there to see how many similar competitors are out there in the same visual space as you. There are many more ways to find out if your trademark or patent is infringed upon as well, and we collected a list of resources in an article on this topic here.
2. Have you updated your brand strategy?
Did your logo work really well for a time period communicating with audiences, only then to age and not communicate as well to your brand’s audiences? Don’t worry this happens all the time. We worked with brands that have undergone re-positioning to attract younger audiences or new audiences altogether. What once worked yesterday, will eventually have diminishing returns tomorrow. When this happens its best to compare what is happening to your brand, and others like it within your brand’s industry/marketplace. We offer branding audits prior to designing a unique logo design in these cases. If you have more concerns read our brand strategy article.
3. Is your brand identity design expandable, have brand elements, and flexible enough to be placed in many different formats or requirements?
Many logo designs have limitations based upon use of color, gradients, shapes, or orientation. As a rule of thumb, we believe in building branding systems and custom logo design applications that can be used in all media, horizontally, as a square, in black and white and in 1 or 2 colors. It is important so that you can have lock-ups that can be used with Pantone inks, CMYK colors, and work well in black and white for newsprint and on the web in RGB. We provide all of these solutions and more in a finished brand manual for our identity works.