Brand Style Guides

Developing the rules of a branding system is as important as coming up with a brand identity itself. 

Defining a Brand

It all starts with crafting a creative brief that defines the challenge, target audiences, messaging, and brand values. From that, we can build a unique identity and all of its usages. We compile all of those rules and guidelines into one style guide or brand manual.

The brand manual provides clear guidance on logo lock-ups, media,  typography, imagery, collateral layouts, and brand messaging. 

Excerpt from the JVS Brand Manual

Define a Brand’s Voice

We create a unique communications direction by providing a style for the voice and tone of the brand messaging. We start by defining a brand’s values. Upon completion of that, we work to craft a brand’s tone which we use to craft headlines/taglines and descriptive copy within the voice of the brand. 

A Brand’s voice can be conveyed through the use of imagery itself. The visual aid in the excerpt to the right was a brand splash wall that was symbolic of the brand values.

Excerpt from a recent Brand Manual

Defining a Brand’s Palette

We craft a unique palette for each brand identity we develop, planning for CMYK, RGB, and Pantone color formats ( web and print usage ). 

Excerpt from a recent Brand Manual

Defining Visual Imagery
& Photography

We define the visual imagery for a brand by using visual keywords that define a brand. In some cases, we plan on imagery to be used that is solely photographic, and sometimes depending upon visual messaging we craft unique composites or illustrations. 

Excerpt from a recent Brand Manual

What is Your Creative Challenge? 

Get in touch today, and expect a response within 24 Hours.

A rough estimate will be created for you based upon items/materials you may need. A final estimate will only be drafted after our free scope discussion. If you have a specific budget cap in mind be sure to add that in your projects details.
Please select which services you may need assistance with. Our Hourly Rate is $125 for all work outside a scope of work.
We offer deductions to non-profits and start-ups. We heart small businesses too!
This price is as close as an estimate we can provide until we calculate all of your scope. The amount is in USD. If this amount is greater than what your budget is, that's fine we'd love to hear from you, most likely we'll find a solution that works best for you and your budget.
This will help us understand your scope of work when we discuss your scope of work.
Design, and Development Included.


Brand Naming
Brand Identity Design
Brand Style Guides
Signage Design
Branding Collateral Kit
Brand Audit
Brand Messaging
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Sarasota Branding Agency, ElephantMark, Branding Agency, Design agency, Sarasota Branding Agency, Lakewood Ranch Branding Agency, Design Agency, Interactive Design Agency, Sarasota Design Agency, Sarasota branding

A Branding Agency in Lakewood Ranch, Florida.

Regionally a Sarasota branding agency.