DrinkMaster Bartending School
Brand Style Guide
Jason Rothe – Owner
We provided DrinkMaster with a top to bottom new look. We updated its website, its flyers, and more.
We optimized the existing brand ID and simplified the brand mark as well as introducing a unique typographic standard.
We provided a unique WordPress theme and integrated WooCommerce.
We designed the website for active students, alumni, and prospectus students.
We designed flyers, manuals, and curriculum guides.
Interactive Design & Development
We designed and developed DrinkMaster Bartending’s future website as a custom WordPress theme. We used the latest content management tools and provided an e-commerce solution using WooCommerce. In one week since the launch, we have seen 50 students register, a 200% increase in web traffic, an SEO WooRank score change to 67, 75% increase in new visitors, and a reduction in the bounce rate from 85% before the site launch to 49% post the site launch.
Part of the success of the website update relied on the responsive and mobile friendly content design for DrinkMaster Bartending School. In addition, we needed to make it easier to consume information and register in all pages and e-commerce states.
Print Flyer Design
PDF Downloads or email newsletter attached pdfs are required to promote and market events, classes, and services. These are a few examples from DrinkMaster Bartending School.
Display Web Banner Advertising
We Crafted 5 unique display campaigns for various potential audiences for DrinkMaster Bartending School. For each category, we created ads for the top 5 most popular ad sizes for Google Display Ads.