COFFEE BRANDING & PACKAGING
FULL ARMOR COFFEE
We crafted a unique brand name based upon the Ephesians verse of putting on the Full Armor of God. Check out the Full Site at FullArmorCoffee.com
During early 2019, ElephantMark was tasked with a creating a new coffee brand identity design that best represented putting on the Ephesians Verse of putting on The Full Armor of God. And to tie it together we came up with the slogan “Start Your Day Right with God’s Word and Great Coffee.”
Team
Joseph Maguire,
Creative Director
Categories
Brand Naming
Brand Identity Design
Packaging Design
Website Design
Promotional Design
Marketing
Coffee Branding
After Naming, and designing the unique identity we created a packaging system and slogan to match the overall look and feel.
Brand Naming
Early on the naming of the brand came quite quickly, as we discovered viable names for the coffee that centered right around the initial concept for the coffee brand.
E-Commerce Website
We created a simple but intuitive e-commerce website that was integrated with Woo Commerce, Divi, & Google Analytics with Conversions Tracking. The overall site also includes the top performing tools for image and site optimization to improve performances across all devices.
Corporate Identity Design
We created a unique identity system representative of all the portions from the Ephesians verse. In addition, we created a system to integrate the verse directly into the packaging design layering it into the background of the product itself.
Packaging Design
We created a packaging system that included the verse directly into the layout as well as integrating unique brand elements for the unique offer to donate to the American Bible Association.
Roastars
We designed the packaging design to include the verse in the background texture behind the brand ID. We worked with the
E-Commerce Website Design
We included the latest and greatest optimization plugins and tools to make FullArmorCoffee.com come to life. We included the ability to have recurring and one-off payments systems as well. Optimizing this into a full brand that can grow as its products continue to grow.
View The Live Site: FullArmorCoffee.com
Video Social Media Marketing
Video campaigns are getting social clients 4x as many views and raise brand awareness. With Full Armor Coffee, we’re using it specifically to help boost their organic growth with fresh content that engages their target audience.