Advertising DESIGN, Illustration
LifeStyles
Unique illustrations for an advertisement campaign.
During 2008 Joseph Maguire provided a unique illustration solution to the Lifestyles “What’s Yours” Campaign.
Team
Joseph Maguire,
Art Director
Categories
Branding
Illustration
Advertising
Design & illustration
While working within a larger agency ( Amp Agency ) Joseph Maguire provided a unique illustration style and direction for the Lifestyles “What’s Yours?” campaign.
Brand Identity Redesign
We crafted 2 lock-up solutions for the campaign while being playfully “creative” with the illustrations.
Advertising Design
I provided a conceptual study for the advertisement campaign based on the illustrations I worked on for the lock-up study.
Illustration Design
We designed a series of desktop wallpapers which lead to the advertising exploration.


Brand lock-up System – Lifestyles
Illustration Design for WallPapers
I created a series of wallpapers that could be downloaded via lifestyles condoms website. These illustrations were a mixture of 2 dimensional and 3-dimensional realities. Feel free to click on any to view the full 1920×1200 resolution.