ElephantMark was tasked with identifying brand inconsistencies and defining a brand’s audience and updating their color palette, typography, and lock-up design.

ElephantMark crafted 3 branding documents for McIntosh Labs in the spring of 2012 including a ‘Brand Audit’ that guided their company through understanding their own branding challenges. 


Joseph Maguire,
Art Director


Graphic Design

By conducting a brand audit, ElephantMark really helped us identify the best ways to communicate our brand within the competitive landscape. Their work helped us bring to life a consistent and premium identity that made even our business cards turn heads.

Ellis Reid – Director of Marketing, McIntosh Labs

Letterpress Business Card

McIntosh Embossed Business Card – Designed by ElephantMark LLC. 

Brand Identity Audit

We provided McIntosh Labs a Brand Audit that guided their company through understanding their own branding challenges, and the several areas of optimization and improvement. 

View Our McIntosh Brand Audit from 2012

Brand Identity Audit
Competitor analysis

Competitor Analysis

A Competitor Brand Analysis that educated their internal team on the strengths and weaknesses of their competitor’s branding campaigns.

View Our McIntosh 2012 Competitor Analysis 

Brand Style Guide

We provided a simplified approach to handle their future branding challenges with a new Brand Style Guide which incorporated a simplified palette and a modern new typeface to reach younger audiences.

View our 2012 McIntosh Brand Style Guide

brand style guide

Branding Services

With over 10 years of corporate identity design experience, we can help provide a comprehensive branding solution for you.