BRANDING & MARKETING
MCINTOSH LABS
ElephantMark was tasked with identifying brand inconsistencies and defining a brand’s audience and updating their color palette, typography, and lock-up design.
ElephantMark crafted 3 branding documents for McIntosh Labs in the spring of 2012 including a ‘Brand Audit’ that guided their company through understanding their own branding challenges.
Team
Joseph Maguire,
Art Director
Categories
Graphic Design
Branding
“By conducting a brand audit, ElephantMark really helped us identify the best ways to communicate our brand within the competitive landscape. Their work helped us bring to life a consistent and premium identity that made even our business cards turn heads.“
Ellis Reid – Director of Marketing, McIntosh Labs
McIntosh Embossed Business Card – Designed by ElephantMark LLC.
Brand Identity Audit
We provided McIntosh Labs a Brand Audit that guided their company through understanding their own branding challenges, and the several areas of optimization and improvement.
Competitor Analysis
A Competitor Brand Analysis that educated their internal team on the strengths and weaknesses of their competitor’s branding campaigns.
Brand Style Guide
We provided a simplified approach to handle their future branding challenges with a new Brand Style Guide which incorporated a simplified palette and a modern new typeface to reach younger audiences.
