Pierce Manufacturing
100 Year History

A 100 Year anniversary provided an opportunity to discover Pierce Manufacturing’s rich history as a manufacturer of fire trucks in the automotive industry. 

Pierce Manufacturing, a client of The Atom Group (TAG), wanted to publicly announce their 100th anniversary on January 1st, 2013. To do this, they wanted a publicity campaign that included overhauling the existing History section of their website.


Joseph Maguire,
Art Director




Web Design
Art Direction
User Experience

Working with Joseph at ElephantMark was a pleasure. Involving him early in the project allowed him to really understand the client’s vision for a 100th Anniversary site. His understanding of their vision along with his creativity, allowed for a design that was both rich and meaningful to the customer – a site that tells a story, through rich content and easy interactions.

JR Winder – The Atom Group

Art Direction

We provided creative direction for the 100-year history landing page and provided a unique art direction for the 100-year timeline with the logic that a brick wall background provided an atmosphere similar to a fire department’s own wall of photography and historical memorabilia.

Interactive Design

We designed a fully responsive website for and maintain articles for its blog.

The 2013 One Century Strong Pierce Manufacturing Timeline – View Old Site Here

A Unique Timeline

Unlike many timelines out there, this timeline offered a horizontal bar that featured the timeline history, and it included the ability to look at each date in a card by card state with a click state. This site design was rolled our just around the time Responsive ready design was being established and we l 

100 Year History Landing Page

This unique landing page experience included a brand history, a section for children’s line art of Pierce Fire Trucks for crayons, and much more about the company. 

Movie Pop-Up

A unique video was created for the 100 year anniversary which included a positive thankfulness to the workers and the customers ( fire stations ) who helped shape the history of America with Pierce Manufacturing.

Interactive Services

With over 10 years of interactive design experience, we can help provide an interactive prototype or a full website solution for you.