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FITNESS BRANDING

REVELIFE FITNESS CLUB

We crafted a new corporate identity design for a fitness branding client it required naming, identity design, and art direction.
During 2017, ElephantMark was tasked with a creating a unique Branding system for a revolutionary fitness experience. We provided Naming, Brand Identity Design, Art Direction and more.

Team

Joseph Maguire,
Art Director

Ksenia Maguire,
Strategy

Michele Axt,
Copywriting

Categories

Brand Naming
Brand Identity Design
Brand Style Guide
Art Direction
Website Design
Marketing

 

Fitness Branding

We provided ReveLife a unique look and feel, as well as several prototype designs for posters, and marketing collateral.

 

 

Brand Naming

We created several unique names and researched domain name availability and ultimately assisted in providing a name that was unique in the fitness industry.

 

Brand Style Guide

Crafted a brand manual that provided rules and definition for the visual language including the color palette,  typography, layout and lock-up usages, brand messaging, and communications objectives.

 

Corporate Identity Design

We crafted a brand identity system that focused on the concept of revolutionizing the gym experience. We incorporated motion elements with balls of energy visually representing the measurements of the heart rate and data streaming.

Marketing Collateral Design

We designed unique prototypes for posters and application design usages.

Website Design

We assisted in designing the prototype layouts, and content for ReveLifeClub.com.

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Branding Collateral

We designed marketing materials for the upcoming opening as well as for raising awareness and educating potential members about makes ReveLife Fitness Club Unique.

Poster Design

This poster was crafted with the headline ‘Experience the ReveLife.’ Conceptually both the application and the poster design used the symbols of the dot matrix which tie in with the performance tracking fitness equipment and application ( for smartphones ) which makes this fitness experience both revolutionary and unique.

Signage Design

We crafted unique way-signage throughout the fitness club’s exterior and provided a unique opportunity to inspire the interior design team’s lightning while they worked to match the exterior’s blue lightning system for the signage-lock-up. 

Brand Style Guide

We provided a unique style guide that identified suggested brand rules for typography, messaging, color palette decisions and visual creative strategy.

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Creative Services

With over 10 years of design experience, we can help provide a comprehensive design solution for you.
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