The business world is often a dog-eat-dog kind of place, and just like in any other environment, it’s essential to establish yourself as one of the leading dogs. The best way to do that is to build up a strong client base by ensuring that your clients feel well taken care of. Here are some tips on how you can make sure all those big wigs stay satisfied.
1) Provide Prompt Feedback
One of the worst feelings for a client is when they don’t know what’s going on. Use tools like phone, email, text messages, or any other ways to keep in constant contact with your clients. Not only will this establish you as someone who takes care of business, but it will also offer additional benefits such as faster resolutions and updates while you work toward that resolution. Moreover, providing prompt feedback to your business clients will go a long way in helping them craft and retain a positive image of your business.
2) Check-in Regularly
You don’t need to be in constant contact with your client, but you should check-up regularly. Just like any relationship, if there is no communication, then it will die out. So as an added service offer to your clients, check in with them once or twice per month; all they have to do is say “yes,” and you’re good to go! If the client says yes, simply reach out via phone or email and ask for a status update on their project so far and how it’s going. This not only provides great customer service but also allows you to pick up on any problems before things get too bad.
3) Respect your Customers of Clients Time
Often times we feel that our time is more valuable than the people we work with; it’s not. Respect your clients’ time by giving them an accurate quote on how long a project will take and sticking to it; don’t add hours on top of what you quoted because you didn’t factor it before the start of a project. Either way, if you give your clients the impression that their time isn’t as valuable as yours (even though they pay you) and you try and pull some fast ones on them, there’s a good chance they’ll stop using your services.
4) Be Transparent with Your Business Dealings
Being transparent with your clients builds a level of trust, which is the key to any good business relationship. Transparency means being open and honest about what you can offer them and how you plan on going about it. Work with them to establish a plan for success, work together to solve problems as they arise, and always put their interests first before your own. By doing this, your clients will feel more confident in handing over their projects to you and will be more willing to work with you in the future.
5) Show Your Clients Appreciation
Finally, show appreciation to your clients by sending them handwritten thank you cards or emails after every single service rendered. Thanking your clients does two things: One- it establishes a repeat customer because people love getting thanked and feel personally invested in any business relationship where they are rewarded for their efforts, and Two- it keeps the lines of communication open. If the client feels that you appreciate what they are doing for your business, then they will be more likely to use your services again in the future and refer others to you. One of the best ways to treat your high-value clients and retain a long-term relationship is to go above and beyond. If you have the budget, consider a private jet charter for your most important clients.
Building strong customer relationships is the lifeblood of any business venture. It yields many benefits not only to your business but also to the clients relying on your business to get quality goods and services. As a business owner, you have to be willing to put in the extra effort so that your clients feel appreciated and taken care of. By doing this, it will show your clients that you are serious about what you do. By following these tips, not only will your client base improve, but your business as well!