Turning your reality into a virtual playground through digital immersion will soon be the norm in marketing and advertising, and I couldn’t be more excited. We have seen it done at the Olympics on a grand scale, and we have seen it used for the Oscars, but now this technology sounds like it’ll be within the grasp of designers worldwide. Lightform.com is leading the way with a new Augmented Reality Projector ( They listed the reserve prices at $699 to $1599 ) It’s likely going to be another immersive tool that is perfect for guerilla advertising, marketing, and stage & event signage.

I find technology like this to be why we got into this field in the first place, yes I could see the obstructiveness of it and the ability for it to be super distractive for drivers but… I could imagine digital AR activation in large open and small confined spaces alike, with artistic and open-ended imaginative creative capabilities. In places that are limited by their budget for set designs, or with their advertising prohibitive print costs this could easily replace that. ( One obvious place that comes to mind is Movie Posters ), It would be cooler to see live augmented reality movie posters than just a simple poster 1-off that’s in a frame. Well here’s to Friday and the future, share with us if you have other brands that you follow in this industry! Top AR brands to follow:  1. https://www.leapmotion.com/ 2. https://daqri.com/ 3. https://www.leapmotion.com/ 4. https://www.magicleap.com/ 5. https://lightform.com/

SOCHI 2014 Event Branding

An early example of signage branding using AR Projectors.

Bentley Projection Mapping

An early example of signage branding using AR Projectors.

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