In today’s digital marketplace, social media is one of the most effective marketing and promotional tools at your disposal. Savvy business leaders know how to harness the power of social media to reach an even broader audience and to increase sales. Here are five proven ways that you can use social media to grow your business and boost your bottom line.
The number one goal of your social media presence should be to drive traffic to your business. Regardless of if that means you want to drive traffic to your website or to your physical store, your social media accounts should serve as a motivator for people to act.
In order to make sure that you are achieving this goal, it is important to pick the right social media avenues to participate. Understanding the different demographics of each platform will help you to make the best decisions when investing your money. For example, if you are going after a younger target market, Instagram is generally a better social media avenue than Facebook. While it is always good to reach across all of the platforms that you can afford, it is recommended to funnel the bulk of your marketing dollars and effort into avenues that will reach your target demographic.
Keep Tabs on the Competition
You are missing out on a key benefit of social media if you are not leveraging this tool to keep tabs on your competition. Get in the habit of monitoring your competition’s social media presence. Not only will this help you to keep abreast of what they are doing, but it will also provide inspiration as you launch your own marketing plan.
You can learn a lot from the success and failures of your competitors. Social media allows you to see what is working for them. While you never want to copy these ideas, you can certainly tweak them so that they fit your specific organization.
Partner with Affiliates
Social media is a powerful way to reach audiences that you may have never dreamed of reaching. One of the best ways to do this is through the use of affiliate partners. This type of agreement delivers benefits to both parties. Both brands will enjoy greater credibility and an expanded reach when partnering together.
The key to making this a successful venture is to find partners that complement your business strategy. This means that they cannot offer competing products or services. If you are unsure about where to start in finding the best fit for your organization, there are companies that will help connect you with the best affiliate partners for your needs.
Create Brand Recognition
Raising awareness of your brand should always be one of your top marketing and promotion goals. This starts with the design of a recognizable logo. Be sure to prominently display this logo across all of your social media channels.
The more visible that you are within the feeds of your social media platforms, the more that you will subconsciously begin to build brand recognition. Along with the logo, you also need to be conscious of posting relevant content. Your target audience will not return to your feed if you are not providing them with content that is useful and entertaining to them.
Build Brand Loyalty
There is no shortage of ways in how your business social media accounts can help you to build brand loyalty with your most treasured customers. These platforms provide you with the opportunity to build trust with both existing and new customers. This trust will then translate to brand loyalty.
In order to further encourage brand loyalty, you can use these social media accounts to run contests and giveaways. Your social media presence is also a good avenue to offer discounts. All of these promotions will keep customers coming back to your social media feed, building brand loyalty and encouraging more sales.
These five initiatives are just the tip of the iceberg on how you can use social media to expand your reach and improve your overall business. Do not let the power of social media slip by you as you strive to reach all of your business goals.