One of the most important factors a law firm needs to rely on in its communications strategy is its brand’s trust. Trust that a client’s problems are not hopeless. And trust that their attorneys can help. Law firms need to begin building that trust with a new client right away, and the best way to do that is with an inviting, memorable, and ultimately trustworthy brand identity. The look and feel of a website or a business card is the ideal ice breaker for letting new clients know your firm is one they can trust, that your firm is the one they will want representing them and their interests. A good ice breaker experience with a new client means your firm is memorable. A strong brand identity sticks in a person’s mind and keeps them coming back for more help. Elephantmark has designed the rebranding efforts for firms like Matterhorn Law, the Ashcroft Law Firm in Boston, and Eastmore, Crauwels & Dubose of Sarasota, Florida. “The new site’s design is crisp and modern. ElephantMark LLC picked an unexpected design that worked incredibly well, as they suggested using the Sarasota, Florida skyline as a backdrop,” said the marketing manager for ECD.law. “Organic searches are increasing and more reviews are coming to their Google business page.”
When rebranding a law firm’s website, the new brand identity must reflect the law firm’s core beliefs and identities. It must be a welcoming introduction to bring the client in deeper, to understand what the firm stands for and how they can help. To this end, updating a brand must not be too aggressive because that might turn clients away from the firm. An ideal rebranding needs to be clean, honest to the brand values, and transparent. The rebranding needs to represent the voice of the firm, through images, color, typography, and the right tone in vocabulary. These design choices, when taken together, are meant to draw out a positive emotional response from potential clients. The rebranding must also be memorable within the community. Many large firms spend a lot of money on billboards and other in-your-face advertising techniques. But a good brand doesn’t need to be flashy or expensive. A good brand, conveying the right message to potential clients, can generate a much better return on investment than just throwing money at an ad campaign.
Elephantmark is proud to have created design identities and creative marketing strategies for these law firms and others, and we’re excited to be recognized by DesignRush at https://www.designrush.com/agency/logo-branding/law.
