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Why Brand Naming & Taglines Matter?

Why Brand Naming & Taglines Matter?

In the contemporary business environment, brand name and taglines have become more important than the product or service itself. Without a distinct brand identity which sticks with the target audience along with a succinct tagline which defines the brand, the business...

Next Generation Holographic Smartphones

Over the past couple of centuries, the human society has made considerable progress which has improved the living standards. From healthcare to the food industry, society continues to progress due to scientific research and developments. In the last couple of decades,...

A QR Code Business Card Still Works

Did You know? In iOS 11+, Apple's photo app which is what it comes with, you can just put your phone over any print or digital marketing material ( ie QR Code Business Card ) and it will automatically prompt you if you'd like to visit the URL. And you can press it...

Rank a Brand’s Performance & Perform a Brand Audit

Learn how to rank a brand's performance, and perform your own brand audit. Doing so will help you uncover a brand's perception challenges and help you understand your brand's market reach, and help you to gauge how well a brand is performing in comparison to its...

ElephantMark named Top Orlando Digital Agency by Clutch!

Founded on the idea that all brands have the potential to reach their goals and audiences with the right strategy and know-how, we’re proud to say that the work we do for our clients stands out. That’s why we’re excited to be recognized by Clutch in their recent press...

Jenn-Air Rebrand or shall I say Revolt

JENN-AIR REBRAND by 45 Irving Chicago based 45 Irving came up with a new re-brand for JENN-AIR a luxury home appliance manufacturer. This video and campaign, and brand direction are wildly different than anything they were conservatively doing before. Is it bonkers?...

Red Hydrogen One

RED Hydrogen One Smartphone offers a holographic display and its set to release before the summer. Besides that, it is said to have a cutting-edge camera as the manufacturer makes high-end cameras already. Just one of those new pieces of tech to watch in 2018.

PRxPR A Relief Fund For Puerto Rico

PRxPR is working on restoring power, providing clean water, working on agriculture grants, helping the orphanages, and helping those who are hardest hit. We were proud to support the web development by Bowst an NH based Agency for this good cause.

Cambria USA’s “Legend of Cambria”

Colin Farrell last night left an imprint by opening the announcement trailer for Cambria USA’s “Legend of Cambria.” I thought it was pretty slick to see a granite counter top maker create an entire film just for the Oscars as part of an advertising strategy. What’d you think?

So Elon put a TESLA in space

Did I miss something, did I just come late to the party. Elon Musk in his gloriously inventive and absolutely insane glory came up with this marketing ploy, or rather a great way to say that he's invented the first Tesla Roadster sports car that's odometer will never...

Load Your Website Faster on WordPress

Improve Your Website’s Performance and Page Score. Load your website faster on WordPress. Every second of load time will cost you money and exponentially increase your website’s bounce rates, and cart abandonment.

Australian Tourism – Favorite Superbowl 2018 Ad

Source:Ad Age - Commercial by Droga5 Agency. Agency: Droga5 Our favorite ad of the night was by Droga5, the Australian Tourism advertisement for the fake movie Crocodile Dundee. Ironically, this movie would sell maybe they should make it. What was your favorite spot...

When and why you should update your brand strategy?

Why should you update your brand’s strategy?
If you’re asking yourself this question you should probably consider the potential branding challenges that your existing organization or business could be facing.
Have you run into the challenge that your brand is too similarly named or looking to similar to other companies in your space that you need to differentiate your brand from?

Converting Deserts into Green Pastures and Farms

Do we really have the technology to convert deserts into green lands to fight deforestation, and to grow new produce? There is a new story about a Chinese paste that’s being used to grow soil, and it sounds like its straight out of the book “The Martian.”

#PleaseStand a message by Veterans Group Rejected by the NFL

We’re living in a surreal time, where campaigns are being waged left and right over issues that all Americans care about. One thing I always never took for granted though was standing at attention in the honor of those that defended our flag.

Meet the future star of Mall Cop 4. Segway Robot Guard.

Well, watch-out Kevin James, there’s a new Sheriff in town. Segway is up to something straight out of Robocop albeit a little more friendly. Meet Autonomous Response VIA IoT, Segway’s Robot Guard of the future. This debuted at this years CES, and you can find out more about that here.

The Future 3D Scale

  The future 3D scale will show you all your curves and imperfections even your backside. Everything feels more and more Bladerunner these days, from watches that act like desktops and live video chats with friends & family on your TV, desktop, or phone life's...

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Peru’s 2011 Rebrand
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