You Have 3 Seconds To Live

You Have 3 Seconds To Live

You Have 3 Seconds To Live By Keith Lane, Award-Winning Creative Director When I present a TV commercial to new clients they ask, “you have 3 seconds to live? What the hell does that mean? We’re paying for 30 seconds.” I let them know, “No one is waiting for your...
Dunkin Donuts Rebranding to Dunkin’

Dunkin Donuts Rebranding to Dunkin’

Dunkin Donuts Rebranding to Dunkin’ Dunkin’ Donuts just renamed, and rebranded after the success of the popular campaign “America Runs on Dunkin’.” It’s not every day a company that is over 70 years old simplifies its brand name, but what’s really confusing is...
Why Brand Naming & Taglines Matter?

Why Brand Naming & Taglines Matter?

In the contemporary business environment, brand name and taglines have become more important than the product or service itself. Without a distinct brand identity which sticks with the target audience along with a succinct tagline which defines the brand, the business...
A QR Code Business Card Still Works

A QR Code Business Card Still Works

Did You know? In iOS 11+, Apple’s photo app which is what it comes with, you can just put your phone over any print or digital marketing material ( ie QR Code Business Card ) and it will automatically prompt you if you’d like to visit the URL. And you can...

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