Can Marketing Make The World a Better Place? I Hope So.
Recently I was asked to give a speech at a marketing event and given the subject matter of Marketing, and how it can make the world a better place. And it got me thinking. What would it take for Marketing to make the world a better place. Theirs a lot of things we...UGC Drives Customers to Businesses
UGC Drives Customers to Businesses Looking to drive more traffic to your business in 2019? User-generated content marketing is the best way for businesses to be promoted due to how trusted it is. Customers and, more importantly, prospective customers have started to...
Great Coffee Branding by Folgers
1850 Coffee Brand by Folgers & The J.M. Smucker Company Taste testing foods and coffees are probably one of the better things the American consumer can enjoy doing. Especially when it’s something you start your day with. So when I went to the store and saw...
You Have 3 Seconds To Live
You Have 3 Seconds To Live By Keith Lane, Award-Winning Creative Director When I present a TV commercial to new clients they ask, “you have 3 seconds to live? What the hell does that mean? We’re paying for 30 seconds.” I let them know, “No one is waiting for your...
Augmented Reality Projector Mapping, The Future of Advertising
Turning your reality into a virtual playground through digital immersion will soon be the norm in marketing and advertising, and I couldn’t be more excited. We have seen it done at the Olympics on a grand scale, and we have seen it used for the Oscars, but now...
