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Branding Inspirations

Why Brand Naming & Taglines Matter?

Why Brand Naming & Taglines Matter?

In the contemporary business environment, brand name and taglines have become more important than the product or service itself. Without a distinct brand identity which sticks with the target audience along with a succinct tagline which defines the brand, the business...

A QR Code Business Card Still Works

Did You know? In iOS 11+, Apple's photo app which is what it comes with, you can just put your phone over any print or digital marketing material ( ie QR Code Business Card ) and it will automatically prompt you if you'd like to visit the URL. And you can press it...

Rank a Brand’s Performance & Perform a Brand Audit

Learn how to rank a brand's performance, and perform your own brand audit. Doing so will help you uncover a brand's perception challenges and help you understand your brand's market reach, and help you to gauge how well a brand is performing in comparison to its...

Jenn-Air Rebrand or shall I say Revolt

JENN-AIR REBRAND by 45 Irving Chicago based 45 Irving came up with a new re-brand for JENN-AIR a luxury home appliance manufacturer. This video and campaign, and brand direction are wildly different than anything they were conservatively doing before. Is it bonkers?...

When and why you should update your brand strategy?

Why should you update your brand’s strategy?
If you’re asking yourself this question you should probably consider the potential branding challenges that your existing organization or business could be facing.
Have you run into the challenge that your brand is too similarly named or looking to similar to other companies in your space that you need to differentiate your brand from?

Personal Favorite Brand update of 2017

I have to say out of the most memorable updates of 2017 was Chobani’s re-branding. It definitely deserves the attention it’s getting. They did an amazing job and bringing a more friendly, warm serif typeface to represent the brand and its palette. It’s also a stark change from its modern/bright palette they had prior which I felt was a bit cold and an attempt at being too young and trendy.

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